RACV Marine commissioned me to write this light introduction to purchasing a boat.

RACV Marine obviously provides marine insurance as well as marine finance. All content inherently serves the function of driving traffic, so an important consideration here was to provide the reader with an article that was interesting and compelling, but which did not come across as an advertorial.

One expectation was that a not-insignificant proportion of traffic would arrive via social channels. To that end, I wrote this in a listicle format, as the majority of social users would presumably be on mobile devices.