RACV Marine commissioned me to write this introductory guide to marine battery maintenance.

RACV Marine provides its own brand of replacement marine batteries. To that end, one objective behind publishing pieces like this is to create an article that gains eyeballs (i.e. traffic) but which avoids reading like an advertorial.

Given that the topic was somewhat technical, I opted for a vaguely clickbaity header. The provocative headline itself was intended to drive traffic via social channels and site visitors who happened to be viewing this section of the RACV website.